Hilton Hotels
USER GENERATED CONTENT CREATION
Embassy Suites by Hilton Tuscaloosa Downtown is a modern, all-suite hotel designed to serve families, business travelers, and group stays alike. Known for its spacious two-room suites, complimentary made-to-order breakfast, and nightly Evening Reception, the property offers guests a seamless blend of comfort, convenience, and thoughtful hospitality in the heart of downtown Tuscaloosa.
SERVICES PROVIDED:
USER GENERATED CONTENT (UGC)
THE CHALLENGE
Embassy Suites needed social-first content that showcased how guests actually experience the brand with authentic, lifestyle-driven moments that clearly communicated the value of the two-room suite concept. The goal was to create UGC that felt natural, energetic, and relatable, while highlighting the property’s key differentiators across both morning and evening touchpoints.
THE SOLUTION
We created a focused UGC content capture and delivery plan centered on two core guest narratives: a morning at Embassy Suites and an evening at Embassy Suites, to reflect real guest rituals. We also provided a bank of raw photos and videos for future use.
THE RESULTS
Social-first UGC that clearly communicates the value of Embassy Suites & its amenities.
A versatile raw content library that supports ongoing social media and digital marketing needs
Experience-driven visuals that feel relatable, warm, and aligned with Hilton’s brand standards and values.
OUR WORK
