Pacifica Host Hotels

USER GENERATED CONTENT CREATION // VIDEO EDITING

Pacifica Host Hotels is a premier hospitality management group based in San Diego, overseeing a diverse portfolio of 45+ properties across the U.S. and Mexico. Their collection includes boutique lifestyle hotels and globally recognized brands such as Marriott, Hilton, Intercontinental Hotel Group, and Preferred Hotels. With unmatched locations across the West Coast, Texas, Florida, and beyond, Pacifica Host offers tailored travel experiences for every type of guest — from upscale resorts to intimate independent stays.

WEBSITE

SERVICES PROVIDED:

USER-GENERATED CONTENT CREATION (UGC)
VIDEO EDITING

THE CHALLENGE

Managing consistent, high-quality content across 45+ properties is no small feat. Pacifica Host’s internal marketing team was stretched managing day-to-day operations while also trying to elevate each property's online presence. Therefore, they needed support with creating more engaging video content to keep up with modern social media trends while still maintaining consistency across a growing number of Instagram and Facebook accounts.

THE SOLUTION

BRIM SOCIAL partnered with Pacifica Host Hotels to streamline their video content strategy and improve consistency across all social platforms:

Video Editing & Short-Form Content: Transformed raw footage from on-property shoots into polished Reels and video posts optimized for engagement.
Content Systemization – Created an efficient content pipeline that allowed the team to submit footage, receive edited videos, and schedule them with ease.
Brand-Aligned Storytelling – Shifted from solely polished, staged imagery to include more authentic, guest-centric video content, bringing each hotel’s personality to life.
Cross-Account Support – Provided support across the company’s full portfolio, helping each property maintain a regular posting cadence without sacrificing quality.

THE RESULTS

Consistent content posting across 45+ social media accounts.
A noticeable shift from static imagery to more dynamic, engaging video content.
Increased efficiency and time saved for the internal marketing team.
A refreshed, modern online presence across properties that better reflects the lifestyle and guest experience each hotel offers.

“Working with Brim Social has been an absolute game-changer for our video editing needs! Jess took on the challenge of creating engaging video content for our extensive hotel portfolio, and the results exceeded our expectations. Her work continues to save us valuable time and streamline our processes. Jess is incredibly professional, communicative, and always ensures timely delivery of top-quality content. I highly recommend Brim Social to anyone in need of expert support for social media management!”

— Marissa Kim, Social Media Manager